A virtual & augmented reality car showroom

In 2020, motor industry sales in Singapore alone fell by 30% due to coronavirus measures. As a result, Tang Chong Limited, Subaru Singapore's sales and marketing team, decided to adapt to this by changing up their sales strategy using Augmented and Virtual Reality as one of their major platforms. 

They approached Rubius Vostok to create a Virtual Reality experience that could allow them to showcase all 15 of their models in a small brick and mortar showroom. Rather than just the usual 3D car model, the experience will also include 30 safety feature animations as a way to illustrate the advantages that Subaru cars have over other brands. 

This is one of the first projects in ASEAN to use the recently launched Oculus Quest 2 for commercial marketing purposes. It has a total of 15 cars and variants converted into VR, with care taken even for the smallest details.

The final delivery consists of three parts:

• A VR test drive experience, planned to be used mainly in physical showrooms
• AR to allow customers to access the experience in any location using their smart devices

The expected results are as follows. The project will be launched in 10 showrooms in Singapore, Taiwan, the Philippines and China, among other countries. Additionally, it is expected that the average customer who tries VR will be 35% more keen to test drive Subaru cars.

Subaru plans to expand the project further and include its 2022 models in the newest build. The initial market launch will target their headquarters in Singapore, with huge media presence to demonstrate Tang Chong International's future vision.